What can you achieve in 7 years? - Ironfish

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What can you achieve in 7 years?

For our customer Jennifer Lipert, life has been full of twists and turns: from uprooting her life and migrating to Australia in 2003, to becoming the CFO of a well-known cosmetics company and building an investment portfolio of 13 properties.

Jennifer had been wanting to invest in property for a long time, but it wasn’t until 2010 that she made her start – despite her husband’s initial reluctance – and she has achieved a lot over the last 7 years. When you meet her, Jennifer exudes confidence and is a commanding presence in any room – so we can see why she might have been so persuasive with her husband! But after a short conversation with her, you quickly realise she is rather modest and exceptionally down to earth. She credits her property investment success to a bit of skill, a bit of effort and a lot of help from Ironfish. Here’s her story.

Ironfish customer

Jennifer pictured with her family


  • CFO of cosmetics company
  • 13 investment properties purchased over 7 years
  • Mix of apartments and houses
  • Aiming for a portfolio of 20 properties



The confidence to make a start

Jennifer always wanted to invest in property, but her husband didn’t agree and had his own strong opinions on the matter.

“But regardless of his opinion, I was still very optimistic about the Australian real estate market, and was determined to make a start. So, I did it on my own – and that’s how it all began, back in 2010,” she said.

Luckily, since then, Jennifer’s hubby has whole-heartedly come around to the idea.

“My husband is now more active and enthusiastic than I am. And in recent years, the market has been very strong. Our returns are all very real; the whole family can see that.”

You don’t know what you don’t know

Jennifer’s portfolio now includes 7 apartments in Melbourne CBD and surrounds, and 6 houses in the Melbourne suburbs of Dandenong and Bendigo. However, when she first started out, she said she had limited knowledge about the property market. Jennifer found Ironfish information evenings, and workshops invaluable in helping to address this lack of experience or expertise.

“You don’t know what you don’t know: this sentence really resonates with me; people often feel confident about a topic even when they have little understanding about it,” said Jennifer.

“When I first started investing in property, I only had a hazy sort of goal. After attending multiple workshops held by Ironfish, I had a clearer understanding of the types of strategies to employ. For example, the benefits of the “Portfolio Approach” and a “buy and-hold strategy” – making sure that you don’t put all your eggs in one basket.”

“I attended a range of Ironfish property investment seminars – whether they related to market data analysis or investment strategy guidance; I found them all very rewarding. These days, I even take my son along sometimes, so he can start to learn about it all.”

“What’s impressed me about Ironfish is their professionalism and overall philosophy. I always believe that you need to follow the experts, in whatever it is you wish to achieve in life. So, if you want to invest, then you need to follow the investment experts,” said Jennifer.

Jennifer’s mentor

Jennifer first heard about Ironfish through her mother – and after making some further enquiries and doing a bit of research about our company, she decided to come in to the Box Hill office for a personal strategic analysis with Senior Investment Strategist, Vivian Li.

“Vivian was very practical, patient and a store of valuable information. After meeting with her, I felt confident to trust her with the task of finding me a house to invest in.”

“Vivian is a true professional and I’m extremely grateful to her; if it wasn’t for her help, my investment process would probably have been much slower. Now – whenever I’m thinking about purchasing a property, I always check with Vivian as to whether there is a good development worth investing in. And the systems and support structure in place at Ironfish makes the process much easier, and gives me real peace of mind. I would really like to take the opportunity to thank Vivian a lot for all her help over the years!”

Look at the data – don’t invest with emotion

Jennifer’s diverse mix of properties has been part of a deliberate ‘portfolio’ strategy, incorporating knowledge, skills and strategies gained from attending Ironfish seminars.

“The rental rate of apartments is high and can drive capital growth, so we first invested in the CBD and surrounding Box Hill apartments. The high rents of our apartments subsidise the relatively lower rents of our house, which works to maintain a stable cash flow and long-term value.”

“As Joseph (Ironfish CEO & Founder) says, holding property for the longer-term is key. Most people give up halfway, so they miss out on real results that come from longer-term gains. So I don’t intend to sell any of my investments at this stage. And because the investment strategy I’ve employed brings a steady cash flow, this also ensures that I don’t need to be forced to sell any of them.”

Jennifer is quick to point out that it is important to always stick to data and research when it comes to making investment decisions – and avoid making emotional decisions about property.

“With the significant growth of the Melbourne market in recent years, everyone has an opinion about whether there is a ‘property bubble.’ But the truth is, it doesn’t matter what I think about the issue, or what my opinion is. What’s important is fact, data, research.

“For my investments, the rental process has been smooth, with essentially no vacancy – so this demonstrates real demand. And this demand should also increase alongside population growth.”

“So, I’m very confident in my own strategy and decisions; and I’ve seen first-hand the returns from property that I’ve bought from Ironfish,” she said.

The daily habit of successful investors

For Jennifer, property investment has moved beyond a passion or a hobby; she says it’s now a habit.

“When I come home from work, the first thing I do is read about the market, get up to speed about any news. This is my happy place – my happy time!”

“I recently bought two investment properties from Ironfish: one in Whitehorse Towers and one in Melbourne Village.  I’m always on the look out for good opportunities to purchase – as I said, this has become a bit of a habit, and I enjoy it!”

Even though Jennifer already has an impressive portfolio of 13 investment properties, she still feels she has a way to go.

“I’m still slowly building my portfolio and hoping to realise my end goal of complete financial security – and the true freedom that comes with that.”

If you would like to take the first step into property investment, or, like Jennifer, are an experienced investor interested in enhancing your existing portfolio, feel free to come along to one of our property investment seminars. Find out where our next event is in your local city – we have offices in Sydney, Melbourne, Brisbane, Adelaide and Perth.