A message from our CEO & Founder, Joseph Chou.
Something I always say to anyone who asks is that Ironfish is a people company not a property company.
And this is our crucial difference in the industry.
Because while we may operate predominantly under a real estate license, we are different to your average real estate agent or property company. For starters, we don’t simply list every property we’re offered, sell it to someone for the highest possible price and move on.
We are in fact extremely selective about which developers we work with and which properties we decide to take on. We also negotiate pricing on behalf of our customers in advance of taking on a property.
The reason for this is our customer is number 1 in the Ironfish ‘value chain.’
We believe that if we go above and beyond in looking after our customer, if we take the time to build a relationship with our customer and if we provide a valuable service to them – then our customer will stay with us for life.
And if we create lifetime relationships with our customers, then we are also able to maintain great partnerships with some of the best developers in Australia.
In turn, we can then offer our customers preferential access to great properties in some of the most iconic developments nation-wide.
Building a community of ‘lifetime customers’ also enables us to provide a platform for a growing team of talented people within our own organisation. People who we nurture, train and support to reach their full potential.
People who have stayed with us for the last 12 years and people who will grow with us in upcoming decades.
We respect our people, we are grateful that they choose to believe in our vision and grow with us. We believe this approach is what has helped us to attract and retain so many talented people at Ironfish.
Much like property, however, we are quite selective. We want to ensure that we are picking the right people with the right attitude and fundamental qualities that will align with our core business values.
People who have a passion for service, who know the sky’s the limit, and that the minute you stop dreaming is the minute you stop learning.
With the right people, we know that we can make a genuine difference in the marketplace, and in the lives of our customers.
There are 3 key qualities we look for in hiring an Ironfish property investment strategist.
- They already have a great job or career (not necessarily in property or sales) and are full of ambition – but they may be feeling stuck and need a change.
Some companies feel threatened by ambition, but our culture is dream-driven. We encourage our customers to dream bigger and achieve more in life – and we want our people to do the same. If our strategists are successful individuals in their own right – then they’ll be better able to inspire others to achieve their own success. If our strategists come from a range of professions, senior management positions etc – then they will be able to relate to all our different customers, understand where they’re coming from and service them better.
- They have a passion for people and are service-oriented.
We are customer-centric; we see our customers at the heart of everything we do and every decision we make. So we want people in our organisation who have a high EQ, who are empathic and committed to exceptional service. We believe it’s not just about doing the right thing by a customer when it’s easy to do so. We want to help our customers and do the right thing by our customer all the time.
- They are property investors themselves.
Because we’re experienced property investors, we know first-hand the agony, the heartache, the pause, the consideration that comes along with making your first property purchase. We want our customers to be able to lean on the experience of our strategists and guide them through the process. We want to simplify investing to help people turn their vague plan to invest in property into a confident decision and definitive action.
Property investment made simpler
We know there are plenty of people who are financially qualified and want to invest in property, but just didn’t get around to it. In the last 5 years alone, there are so many people who missed out on capitalising on the Sydney and Melbourne property cycles, because it was too difficult to find the time or the right person to help make it happen.
I am the same. I’ve been meaning to open an international share trading account for years. I started looking into it a while back, but it just looked too time consuming. I hate filling out forms – I know it sounds ridiculous, but I do. And the form on Commsec looked complicated, and their service staff didn’t provide me any guidance at the time.
So, I missed out on investing in Google and Alibaba. And that’s my loss.
However, this week, I finally got around to it. There’s a new stock I don’t want to miss out on this time around and because Commsec has simplified the application process, and a customer service consultant guided me through it step by step – I finally got it done!
What I’ve found is that there is a generally a 5-step process to success – it’s applicable to most things, including investing.
- Awareness – developing the knowledge that it’s possible for you to invest
- Motivation – developing the desire to start taking some action
- Action – making the decision and starting to invest
- Continuing Action – creating a strategy to build your assets further and hold onto them long term
- Determination & Tenacity – having the ‘staying power’ to commit to achieving your investment goals.
Each step takes a lot of time and effort – and we know this is a big ask for an individual to do on their own.
That’s why we do what we do, and that’s why we work so hard to ensure we have the right people at Ironfish to help our customers make their goals achievable.
There are so many times business associates have told me how impressed they are with our people. I hear it all the time.
“When you meet Ironfish people, you just know. They’re different.”
Ironfish Property Investment
We’re running an intensive training week at Ironfish HQ for all new property investment strategists. A warm welcome to all our new strategists who will be returning to their branches full of energy and enthusiasm ready to serve our customers next week.
If you’d like to book a complimentary appointment with one of our talented team members to talk through your property goals, you can click this link to book online.