Lanny Xu - Ironfish

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Lanny Xu

CEO of Ironfish China

“I love details. I like to talk to people about what’s meaningful to them.”

Lanny established the Chinese arm of the Ironfish business in 2012, and has spearheaded its development from a relatively unknown brand in China into a prominent Australian property investment services company, with five offices across China.

Lanny’s transition to China comes as a natural progression from a long and highly successful history at Ironfish. Lanny first joined the company in 2006 as an investment strategist, quickly becoming the top strategist within his first year, and progressing on to a range of management roles including General Manager of Business Development.

Prior to Ironfish, Lanny was a senior manager in operations and risk for a Fortune 500 company, based at its Asia Pacific headquarters located in Sydney. After meeting Joseph in the late 1990s, Lanny was so inspired by the Ironfish vision that, despite being at the peak of his corporate career, he decided to join the property investment industry and has never looked back.

Lanny is committed to cultivating genuine, long-term relationships not only with his customers but also business partners and colleagues. He is very proud, not only of helping many Ironfish customers to achieve their financial goals through property investment, but also of the personal and career development of his team. He is a firm believer in doing something you love, and with passion. Lanny loves being the Chinese Ambassador of the Ironfish brand, and continuing the company’s legacy of working with the highest quality developments.

Lanny holds an MBA from the Macquarie Graduate School of Management. He is a J.P., former board member of AustCham and a self-confessed family man, who (when he’s not working) prefers a quiet home life, enjoying sports, music, reading and good conversation.